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Hasselblad H2
Cinema Camera

Visual Storytelling


My Profile

I want to accomplish as much as possible, and have a blast doing it. If people are to take away anything from myself and my life, it’s that I love what I do, and try to live life to the fullest.

  • Name: Yves Van den Meerssche
  • Email: yves@livethelife.tv
  • Phone: +33 (0)777 93 71 72
  • Date of birth: 22 January 1976
  • Address: 293 Avenue Du Marensin, 40370, Rion des Landes.
  • Nationality: Belgium

My Skills

Motivation is Key

I would like to think a talent or strength of mine is motivation. I know exactly what I want: to travel, to be the best I can be at my passions, and to get the most out of every single day. In reality, taking photos or making websites is the fun and easy part, while the logistics, business, communication, equipment, preparation, and everything else in-between is what really matters to actively grow and sustain oneself. I spent a lot of time and energy researching and exacting these elements, all with my end goals in mind.


20 years


20 years

  • Advertising
  • Marketing
  • PR
  • Copywriting
  • Strategy
  • Sales
  • Management
  • Finance
  • Planning
  • Negociation
  • Investing
  • Networking


20 Years Experience!

PAST. Learning from mistakes. Balancing passion with business.

TODAY. The internet is the greatest resource, ever. That’s how I learned how to use all the cameras, computers, and software. Everything from literature, cinema, art, and music inspire me visually and intellectually and are essential to my day.

FUTURE. I want to see the world, to experience and document every facet of it.

Fine Art Photo Book

Visual Storytelling

2015 - 2020
After years of traveling and living in Jeffreys Bay, we moved back to Europe. The last 5 years, we have been setting up a new life and fulfilling our dream of living in the South-West of France. A whole new chapter. Including a Blackmagic Pocket Cinema Camera and a Hasselblad H2 to shoot medium format 120 film. We want to keep inspiring others to ‘LiveTheLife’. Talk a bit more about the premium destinations we handpicked to feature in our book. We can’t wait to share our story with you. And work hard to finally get the LTL photo book published.

Surf Travel

Live The Life

2005 - 2016
LTL presents the world’s best surf destinations. Combined with curated video and editorial content. Interviews with owners to tell the story about living the good life. We spend a decade to curate the places where we would love to Live The Life and published them online. A 100% free surf travel and real estate guide.

Surf Real Estate

J-Bay South Africa

2005 - 2016
After an 18 month internship, I started writing a business model to curate surf properties around the world ... we tested the ideas and concept with a site that eventually got nominated for the best business blog in South Africa. The rest, as they say, is history ... It was also the start of our second renovation project, J-Bay Surf View. This is the HeadQuarters for the LiveTheLifeTV Project. Co-founder Dr. Kurt from Hawaii will welcome you on arrival.

Surf Media

Photography / Video / Journalist

2000 - 2016
Providing cutting edge webtv technology, years before YouTube. We got featured on Apple.com for being video streaming pioneers. As a freelance writer /photographer, I worked for Freeze and Swell Magazine, Surfers, SurfEurope, O’Neill, Quiksilver, ... With the support of O'Neill and Red Bull, we launched a kite surf school in Belgium and broadcasted a commercial on MTV ...
Surf Business

Sales Manager

2000 - 2003
As freelance sales agent of O’Neill wetsuits I managed to increase the sales results with 80%. By ordering directly from the UK instead of the US our margin increased by 25 %. I scheduled a more effective delivery window and negotiated more competitive retail prices.

As the sales manager, I designed a data warehouse with online intranet reports real-time sales evolution, margins, stock, deliveries, ... Reporting directly to the CEO with up to date sales reports.

I was an active member of the ICT (Image Control Team). Our team’s input resulted in new flagship stores, core events and a cutting-edge marketing and public relations strategy.


The Learning Curve

I’ve learnt the value of caring about what I spend the majority of my time doing. I realized I never wanted to work for someone else, to live a sedentary lifestyle, or to not be excited about my day every morning I wake up. I’ve learnt that respect is a universal language, and communication is the most important ingredient of any craft. An investment in knowledge pays the best interest. So I keep learning.

In a sense, I had to begin my education all over again. If I wanted to succeed, I had to fully understand the economics of the Great Recession. I began by reading everything I could on business, marketing and technology. After all, it’s often the most difficult or trying times that set the stage for the best opportunities.

Ehsal Brussels

Business / Marketing

1996 - 2000
This is where I developed a passion for learning. University was a great place to get some social skills but I've learned more about business working as an assistant of two well know captains of (surf) industry. Without this marketing degree I would never have gotten the job of a lifetime. So I will never regret going to business school in Brussels.
HHC Brussels


1983 - 1995
An elite school in Brussels. While I got some good grades, I was also known as the rebel and I got in trouble from time to time. Going outside to buy a sandwich during lunchbreak was considered a crime. Skateboarding made you look like a criminal. Yes it was that kind of school but I loved every second of it. Truly enjoyed my teenage life and would do it all over again.


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Yves Van den Meerssche